My Name is Anna Dooley, I am a Digital Marketer + UX/UI Designer based in the Denver Colorado. I grew up in Oregon, dabbled with the Arizona desert for a few years and retreated to the rocky mountains in 2020. The past 5 years my career has mainly been focused on Digital marketing but this past year have learned + developed skills un UX/UI Design. I thrive in high pace and team based environments.
DIGITAL MARKETING + UX DESIGN + UI DESIGN
MARKETING SKILLS
MARKETING AUTOMATION
Extensive background in complex and dynamic marketing automation campaigns. Typically providing more personalized campaign experiences based on the users needs.
SEARCH ENGINE OPTIMIZATION
4 years as the sole SEO expert at a marketing agency. Defined a gap in our digital marketing services and made it a point to teach myself the ins and outs of technical and content SEO to support our clients and internal web teams.
STRATEGY + ANALYTICS
Developing in depth marketing strategies that utilized multiple platforms and avenues to hit KPIs. Another major aspect of that was comprehensive reports that visualized the campaign performance.
UX/UI SKILLS
UX RESEARCH
Executed extensive UX research for a variety of projects (professional and educational). Utilizing a variety of exercises to nail down the solutions to user pain points within a specific user experience.
More detail on this process in the project cases studies
UI DESIGN
When the UX research phase of these projects were completed, that is what was utilized for the basis of wire-framing as well as the design. Focusing on design that looked great but ultimately provided the clearest and most supportive experience for the specific/identified user.
FRONT END DEVELOPMENT
For a few of my projects I was the sole developer who coded from scratch our website redesigns. This didn't include just the visual but also the functionality and interactive features that we hoped to see.
TECH STACK
Hover on the bars to learn more about my experience with that tool
MICROSOFT SUITE
Utilized excel for very extensive and complex data reporting and PowerPoint was widely used for strategy presentations and visualization of campaign performance
ADOBE SUITE
Self taught majority of adobe suite to utilize for video editing and graphic animations. Mainly Illustrator, After Effects and Premiere Pro
FIGMA
When transitioning to UX/UI I spend most of my days in Figma for wire-framing, UI Design and prototyping
ORACLE ELOQUA
This was my primary tool for building marketing automation campaigns, management of custom fields, as well as data and analytics for all campaigns
GOOGLE ANALYTICS + SEARCH CONSOLE
Any work with SEO or website audits for clients I would ensure these both were implemented and pull metrics from them
HUBSPOT
For smaller clients I worked a lot in hubspot setting up simple automations and building out a strong lead management system
SOCIAL MEDIA ADVERTISING
Building content strategies for social media including the set up and execution of social media campaigns
FINAL CUT PRO X
Video editing for instructional product videos for high tech products and some marketing material for live shows
MIRO
For majority of UX research Miro is a key tool in collaboration and organization of all the different UX elements. Especially for research, definition and ideation
VISUAL STUDIO CODE + GITHUB
Coding from scratch a website redesign and pushing onto live URL. Strong understanding of code and how to identify issues through examination